Brands that fail to grow and develop lose their relevance
Think about the person you knew who was once on the fast track at your company, who is either no longer with the firm or, worse yet, appears to have hit a plateau in his or her career
Assuming he or she did not make an ambitious move, more often than not, this individual is a victim of having failed to stay relevant and embrace the advances in his or her industry
Think about the impact personal computing technology had on the first wave of executive leadership exposed to the technology
Those who embraced the technology were able to integrate it into their work styles and excel
Those who were resistant many times found few opportunities to advance their careers and in many cases were ultimately let go through early retirement for failure to stay relevant and update their skills